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Innovation and Leadership

How a single front door can make a difference in healthcare

Health benefits can make a meaningful difference in your employees’ lives—when they use them.

When employees aren’t getting the care they need, small health issues can become big ones. Chronic conditions go unmanaged. Unaddressed or undetected problems can progress to advanced stages, becoming more difficult and expensive to treat.

Part of the challenge is the complex and fragmented healthcare system with too many disconnected services and disparate programs. A simpler, more streamlined approach is needed—one that helps people navigate care options, engage with integrated health and wellness programs, and get personalized support when needed.

A single front door can make a difference in healthcare.

Easier. Integrated. Personalized.

At Blue Cross & Blue Shield of Rhode Island (BCBSRI), that single front door to everything healthcare is called BlueCare Connect. In one convenient location an individual can access their BCBSRI plan benefits, health programs and services, wellness (if applicable), clinical support, and customer service—and receive personalized support from Care Guides, registered nurses, and certified health coaches. 

Online, on an app, or over the phone, an individual can:

  • Check coverage, claims, costs, and other plan info
  • Get help finding doctors and scheduling appointments
  • Connect with health management programs
  • Find help for urgent or chronic health needs
  • Access the wellness program or a health savings account, if applicable

Data-driven outreach, personalized recommendations

Healthcare isn’t one-size-fits-all. BlueCare Connect uses integrated data to understand each member’s health profile and provide appropriate recommendations. Your employees might receive a personalized email or text, see a program promotion on their digital dashboard, or hear a friendly reminder from a Care Guide during a private conversation.

Registered nurses are available to answer their questions and address urgent health needs. Certified health coaches can work with your employees on nutrition, fitness, and other personal health goals. 

At every touchpoint, the goal is to give your employees the support and guidance they need to live their healthiest lives. Over time, this new model can support increased benefits utilization, improved health outcomes, and greater healthcare cost control. 

BlueCare Connect launches in 20 de janeiro25. You can learn more here.

photo of Tara DeMoura
Tara DeMoura
Senior Vice President and Chief Operating Officer